Who Am I?
I’m a business coach but I don’t coach businesses, I coach people. The distinction is important because a business is ultimately a means to an end. What most people truly seek isn’t just business success; it’s to have a full and rich experience of life.
To achieve that, I believe there are three essential elements: choices, growth and relationships.
CHOICES
If you want to choose how you spend your life, you’ll need money and time. Many of my clients are already financially successful but find themselves lacking the time to enjoy that success. I help them build the right infrastructure so they can delegate the work they've been handling to high performing teams, freeing up their time to focus on what truly matters to them. Often the freedom from the day to day running of the business allows the owner to drive the growth and profitability of the business, after realising that they were the bottleneck.
GROWTH
Boredom can quickly lead to stagnation, and for many, it's a fast track to depression. People are often at their best when they’re tackling difficult challenges, because that’s where real growth happens. My clients sometimes face obstacles they never thought they could overcome, and when they do, they grow into a version of themselves they’re truly proud of. Growth is essential for personal fulfilment and happiness. There’s nothing more rewarding than achieving something you once believed was impossible. This sense of accomplishment boosts self-esteem and shapes a positive self-image, which is key to a having a full and rich experience of life.
RELATIONSHIPS
"No man is an island." The quality of your relationships, both in and out of work, plays a vital role in your fulfilment. I work closely with my clients to enhance their work relationships through improved leadership and management skills. As they grow as communicators and leaders, they learn to truly listen, and that transformation doesn’t just affect their professional lives—it impacts their personal relationships too. It strengthens connections with partners, children, and friends. When you cultivate strong relationships in all these areas, you're well on your way to experiencing the full and rich moments life has to offer.
In the end, the journey to a full and rich life is about more than just business success
it's about creating the freedom to make choices, embracing the growth that comes from overcoming challenges, and building meaningful relationships that uplift and inspire. By focusing on these three core elements—choices, growth, and relationships—you're not just improving your business; you're transforming your life.
And that’s what I’m here to help you achieve.
PROFIT
To significantly enrich the lives of 10,000 people
Culture
Below is the culture my team and I strive towards.I encourage all my clients to create one for their business with the involvement of their team members, A strong culture that fosters teamwork, community and inclusivity increases engagement exponentially.
Courage
I understand that courage isn't the absence of fear, but the continued action in spite of fear. I will continue on my path regardless of fear of criticism, failure or imperfection.
Growth
I am excited by personal growth and
I continually challenge myself to see how far I'll go.
Kaizen
I embrace the concept of continual and never-ending improvement and apply it to all aspects of my work.
Fun
I enjoy my work and the relationships within it, I create an atmosphere of fun where appropriate in order to be at my best.
Enthusiasm
I am enthusiastic about my work; I know that I can move mountains in this state.
Ownership
I understand that the choices I make create my world, and know that the knowledge makes me powerful to create my reality.
Compassion
I will consider the perspective of others, even if I feel their behaviour is unreasonable.
Systems
I look for ways to create repeatable systems and measures in my work so that we have consistent levels of success.
Systems
I focus on the outcome, if my actions don't create the outcome I want, I'll keep trying new ways until I succeed.
Leverage
I always look for ways to have a greater impact with fewer resources.
What it's like to work with Jeff
In this video Sue Wassell shares her journey to quadrupling her profit in less than 2 years.
Sue Wassell
Tom Ross MD of Foresolutions shares his journey of growth through working with Jeff.
Foresolutions
Gary Jones of GLJ Design shares his experience of growing his business 233%
GLJ Design
Rachel Oliver of Osprey Technical shares the challenges that she overcame to build herself a stronger business.
Osprey Technical
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